Unilever ran into a problem that is familiar to many large organisations: a dedicated group of drivers and vehicles continuously incurs costs, whilst the actual demand for transport fluctuates. During quiet periods, drivers stood idle, even though they had to be available (and paid for). This led to:

Inefficient use of staff
Unnecessarily high fixed costs
Limited flexibility during peak periods

The desire was clear: more flexibility, better deployment of people and only paying for actual use.

From permanent staffing to on-demand deployment

Together with Unilever, Stuur Chauffeurs developed an on-demand executive transport model. Instead of a permanent internal staffing, Unilever now works with:

A dedicated pool of professional executive drivers
Deployment based on actual need
Smart planning and scalability via Stuur Chauffeurs

This ensures quality and continuity are maintained, while deployment remains fully flexible.

From permanent staffing to on-demand deployment

Together with Unilever, Stuur Chauffeurs developed an on-demand executive transport model. Instead of a permanent internal staffing, Unilever now works with:

A dedicated pool of professional executive drivers
Deployment based on actual need
Smart planning and scalability via Stuur Chauffeurs

This ensures quality and continuity are maintained, while deployment remains fully flexible.

Executive transport as a variable cost

This approach aligns with a broader trend: organisations want to move away from fixed costs and are looking for smart, scalable solutions.

Executive transport is no exception. By outsourcing it and setting it up flexibly:

mobility becomes a variable cost
efficiency increases
and quality remains guaranteed

Flexible, efficient, and without compromising on quality

The transition to flexible executive transport has resulted in:

More efficient cost structure: Unilever only pays for transport when it is needed.
Optimal deployment of drivers: No more downtime, but a dynamic and effective schedule.
Flexibility without compromise: Always access to experienced, professional drivers — even during peak times.
Continuity and quality: A dedicated pool ensures familiarity and consistent service to the executive board.

Also of interest to your organisation?

Many companies recognise themselves in this challenge. Do you also have:

drivers who are not deployed continuously?
a need for more flexibility?
or do you want to manage mobility costs more efficiently?

Then an on-demand solution, as implemented at Unilever, could be a logical next step.

Let us help you think about your mobility.

An informal consultation. We listen, analyse, and present a proposal that suits your situation.